Industry Profile: Simon Dixon, Rockar – The motor industry has to adapt to the needs of the digital consumer
Jun 19, 2017
Rockar has positioned itself as a revolution in car retailing and its founder Simon Dixon is looking to change the industry with his business model. Instead of operating from traditional new car dealerships, Rockar is focused around an online sales process, supported by showrooms in high footfall areas, such as shopping centres.
Jul 11, 2017
Business mobility and fleet leasing expert Alphabet has announced that Simon Carr has joined its UK executive team as chief commercial officer. Carr joins Alphabet from LeasePlan, where he most recently held the position of brand director and had served in a number of leadership roles across their business channels since 2007.
Mar 21, 2017
Currently the lion’s share of communications from auto financiers, in concert with their brand partners and franchised retailer networks, is delivered by conventional methods. Very often this communication is one way and doesn't promote interaction ‘in the moment’. For example, traditional posted mail and outbound telephone calls from retailers or contact centres are very much alive and kicking. Whilst these efforts are laudable, the old conventional methods are fast running out of road and they are not in sync with the habits of the 21st century consumer.